Hey Sarah Blog
Learn all about content marketing strategies that work. Get smarter and more strategic at your content creation.
5 Ways to Cut Content Marketing Costs Without Sacrificing Results
5 Ways to Cut Content Marketing Costs Without Sacrificing Results Content marketing works better than almost any other marketing tactic. It's so effective that 70% of marketers actively invest in it. It generates 3x more leads than outbound marketing tactics, and...
Best Subject Matter Expert Interview Questions for Writers to Ask
Best Subject Matter Expert Interview Questions for Writers to Ask by Sarah Greenberg | December 15, 2022 | Content Creation Great content is steeped in great research. Great research includes interviews. Speaking of interviews, one of my favorites is when Christy...
How to Run a Successful Corporate Blog
How to Run a Successful Corporate Blog by Sarah Greenberg | November 15, 2022 | Content Creation If you’ve ever had a blog, you know the feeling of excitement that comes with hitting the “Publish” button on a piece of fresh content. It’s like a Leslie Knope dance...
Content Sources For Endless Topic Ideas
Content Sources For Endless Topic Ideas by Sarah Greenberg | October 19, 2022 | Content Creation If you could describe your company's content creation process in three words, what would you say? Flows with ease? Starts-and-stops? Just doesn't happen? Somewhere in...
Are You Creating Sales Content?
High-quality content has a direct impact on attracting leads and supports sales teams in warming up leads so that they’re closer to making a purchasing decision. If your marketing team isn’t creating content specifically for your sales team, then it’s time to make it a priority.
5 Paths To Simple Content Creation
There are many ways to create a simple content creation process. In today’s blog, I’ll share the five ways I help clients implement simple content creation for their teams. Above all, remember that what works for one team might not work for yours.