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Learn all about content marketing strategies that work. Get smarter and more strategic at your content creation.
Digital marketing strategy is not one-size-fits-all. The digital marketing strategy that will bring your company the best results is the one that addresses your target audience’s goals, needs and pain points, and how your company is uniquely positioned to solve them.
Launching and maintaining a company blog is tough. You have to know your audience very well, conduct in-depth keyword research, maintain a posting frequency, ensure the back-end of your blog runs smoothly, etc. It’s no joke. In fact, there are plenty of reasons why not to start a company blog.
Many marketing teams think that they know their audience well. But when they decide to create a blog, they get stuck. An effective corporate blog requires you to marry two important things.
When done correctly, blogging is such an effective way to bring in business. But if you don’t have a blog strategy and process, those are reasons that indicate why not to start a company blog. Today’s blog teaches you how to determine whether starting a blog is the right move for your company.
Businesses are investing resources into social media and seeing some results. But how much real-time effort of constant posting, engaging and managing did it take? Is there a more sustainable way to convert leads than by relying solely on social media?
Business leaders and marketers sometimes tell me that they know they “should” post on social media often, have a blog, create video content or make their website flashier. Let’s move away from the “shoulds.”