by Sarah Greenberg | Feb 1, 2023 | Content Marketing
5 Ways to Cut Content Marketing Costs Without Sacrificing Results Content marketing works better than almost any other marketing tactic. It’s so effective that 70% of marketers actively invest in it. It generates 3x more leads than outbound marketing tactics,...
by Sarah Greenberg | Sep 29, 2022 | Content Creation, Content Marketing
Are You Creating Sales Content? by Sarah Greenberg | September 29, 2022 | Content Creation I’m outing myself. In my past marketing roles, I sometimes blamed my company’s lack of success on the sales team–just in my mind. My internal dialogue went...
by Sarah Greenberg | Jun 10, 2022 | Content Marketing
The Importance Of Content In Digital Marketing by Sarah Greenberg | Jun 10, 2022 | Content Marketing Unlike the yellow poncho I was forced to wear during a thunderstorm at Disney World, digital marketing strategy is not one-size-fits-all. The digital marketing tactics...
by Sarah Greenberg | Jan 27, 2022 | Content Marketing
Revamping Your Digital Marketing Strategy? Prioritize These 2 Things by Sarah Greenberg | Jan 27, 2022 | Content Marketing When I ask business leaders or marketers about their digital marketing strategy, I sometimes hear responses of frustration and even...
by Sarah Greenberg | Jan 11, 2022 | Content Marketing
Get Better ROI From Virtual Events by Sarah Greenberg | Jun 11, 2022 | Content Marketing Welp, if there’s one thing I pondered during my Omicron-riddled holidays, it’s whether virtual industry events will continue to be the norm in 2022. I also pondered...
by Sarah Greenberg | Dec 20, 2021 | Content Marketing
Get Better ROI From In-Person Events by Sarah Greenberg | DEC 12, 2021 | Content Marketing Now that in-person events have returned, companies are faced with a decision. To attend or not to attend? (If you’d like to get introspective with this, Ethan Hawke feels...
